Dodge trucks have come a long way from their humble beginnings in the early 20th century. In 2019, over 630,000 brand new RAM trucks were sold in the U.S. alone, yet the brand has been at risk of discontinuation multiple times in the past.
Find out the story behind some of the most iconic American pickup trucks ever made, and Chrysler’s clever ways of staying relevant in the market and saving the brand from bankruptcy. What makes Dodge trucks such a solid piece of automotive history? Continue reading to find out.
Dodge Brothers – The Very Beginning
Henry Ford’s reputation plummeted following multiple bankruptcies in the early 1900s. He was desperately looking for a supplier for the Ford Motor Company, and the Dodge Brothers offered a helping hand.
With the Ford Motor Company on the edge of bankruptcy, Dodge Brothers were perfectly aware of the high risks. They demanded to own 10% of the Ford Motor Company, as well as all rights to it in the likely event of bankruptcy. The brothers also requested an upfront payment of $10,000. Ford agreed to their terms and the Dodge Brothers soon began developing cars for Ford.